Frank Luntz Alexandria, Va.

Founder of Luntz, Maslanksy Strategic Research in Alexandria, Va., a corporate and political consultant/pollster.

Power/Influence:

A self-described “change agent,” Luntz tells Newsmax that “a lot of [Republicans] think of me as a bomb thrower because I think they’re doing so badly. I believe the party needs a wholesale change. I am blessed with a platform that allows me to communicate that.”

Role in Campaign ’08:

Luntz has run focus groups after presidential debates for the Fox News Channel. “From Sean Hannity to Bill Maher, I get a chance to speak up, and I use it to speak out,” he tells Newsmax.

Who Knew: Luntz once spoke for 24 straight hours as part of the Oxford Union Society Guinness World Book of Records debate.

See List: 25 Most Influential Republicans

Order a copy of the Newsmax Magazine Special Report — "25 Most Influential Republicans"